COMVITA

As the natural healthcare category grows, Comvita’s products are reaching more people but also finding more competition. Comvita tasked us with creating a brand piece that explains who they are and builds a compelling case for loyalty. The concept ‘The Awe of Nature’ was developed to explain the ‘why’ behind the brand, with a sentiment that is readily relatable to a target market increasingly feeling disconnected with nature. This was executed with both a romantic visual tone that takes the current visual style to a new level, and a romantic linguistic tone that matches the visuals and renders the brand with a new humanity, fitting the company’s authentic roots.